Contractor 7X’s Facebook Leads With Insane Video Ad Of Talking Yetis

Pre-Video Facebook Results? Utterly Abominable.
Post-Video Facebook Results? Massively Profitable.

UBuildIt Georgia’s Facebook campaign was dead in the water. Just 4 leads in the first month. For a custom home builder in a hot market, that’s… not good.

Which was weird. We’ve deployed the same Facebook ad campaign for about a dozen other UBuildIt franchises… with smashing success.

But this time—for whatever reason—our static-image ads weren’t cutting it. So we pitched something insane: Two talking Yetis building their dream home.

We crafted a script packed with UBuildIt’s selling points. Using AI tools, the video came to life—fast and dirt-cheap.

Here’s the ad:

The results after the video?

• Month 1: 27 quotable leads
• Month 2: 25 quotable leads
• Cost per lead: $59.13

From 4 leads to 27 leads… in one month. That’s a 575% increase!

Why Talking Yetis Beat Static Photos

So, here’s the thing. When you advertise on Facebook, you aren’t just competing with other contractors. You’re jockeying for attention with…

• Cat videos
• Cousin Tim’s hot takes on politics
• Ads for that random hoodie you clicked on one time 3 months ago
• A hundred other contractors and companies paying for the same eyeballs

If your ad doesn’t stop the scroll, it dies quietly in the feed.

That’s why we didn’t just keep going in the same direction.

We went full Yeti.

Silliness… With Lead-Generating Substance

The ad is goofy. Yeah. BUT… it’s also an Identity bomb.

What the Yetis said → What they really meant:

• “We’re the GC’s now!” → Become your own General Contractor with full control
• “No middlemen, no markup drama” → Cut out builder markups and save thousands
• “We saved like 20 G’s already” → Average savings of $20,000+ per project
• “They gave us the game plan, the contacts, and the cheat codes” → Complete support system with plans, contractor connections, and insider knowledge
• “Build it your way. Save stacks. Be the boss.” → Total customization + massive savings + you’re in charge

Bottom line: The script delivers hard-hitting sales copy in disguise.

What’s Next? More Yetis. More Leads.

Here’s what made this contractor’s Facebook ad campaign work:

• AI-powered video production kept costs minimal
• Identity messaging (not generic claims) drove the script
• Strategic weirdness “stopped the scroll”

And this video wasn’t a one-off. It’s going to be a full-blown ad campaign. (Think Progressive’s “Turning Into Your Parents”… or Dos Equis’s “Most Interesting Man In The World.”)

After all, we’ve got the ingredients:

• Attention-grabbing hook? Check.
• Memorable mascots? Check.
• Powerful marketing message? Check.

Now we can serve up all kinds of Yeti-flavored ads like…

• Baby Yeti’s College Fund – Parent Yetis show off the $40K they saved for college
• Yetis Interview Subcontractors – “Wait, we can hire you WITHOUT the 30% markup?”
• Yeti Neighbor Envy – Neighbor asks who built it. “WE did… with UBuildIt!”

Want Facebook Ads That Work? Hit Up Level 10 Contractor

We’ll help you:

• Find YOUR unique campaign angle (spoiler: it’s probably not Yetis)
• Pack your Identity into scroll-stopping creative
• Use AI tools to keep production fast and affordable
• Build a campaign that’s fun, weird, and wildly profitable

Whether you want a one-off video or a full mascot series, we’ll make Facebook advertising work for your home improvement or home services company. Contact us today, and let’s take a deep dive into your current marketing strategies.