Construction Company Goes From 33 To 83
Quotable Leads In 90 Days

How SEO And Google Business Optimization Helped This
Remodeling Contractor Drive More Sell-Ready Leads.

If you’re a home remodeling company chasing real results—not just traffic spikes or tire-kickers—this case study is for you.

In just 90 days, we more than doubled the quotable leads for an exterior contractor in Eastern Michigan. They went from 33 quotable leads in February… to 83 quotable leads in May.

What caused the 150% lead influx? Sharp SEO. Smart Google Business Profile updates. And conversion-focused website upgrades.

Background: Launching A New Website and Contractor SEO Campaign

We launched this exterior remodeler’s new website in January 2025. From there, we focused on building not just traffic—but traffic that converts into quotable leads. That means real prospects who are ready to schedule, meet, and make buying decisions.

Here is our SEO strategy for the Client-Partner…

Google Business Profile (GBP) Tactics That Increase Local Visibility

• 2–3 keyword-rich Google Business posts per week
• Keyword-optimized replies to customer reviews

On-Page SEO Updates That Improved Crawlability and Ranking

• Re-optimized Core Values page with stronger internal linking
• Fresh keywords added to title tags and Service Area Pages
• Redirected old domain to new one for authority retention
• Adjusted redirect map to improve indexing

Conversion Boosters: Booking Page and Better Navigation Flow

• Added a Booking Page to encourage online scheduling
• Reorganized commercial roofing dropdown menu for a better user experience (UX)

The Result: Quotable Lead Growth Across All Channels

Our work paid off… literally. Here is a month-by-month breakdown of leads from each source:

Organic Website Leads

• February: 1
• March: 36
• April: 40
• May: 33

Google Business Profile Leads

• February: 17
• March: 21
• April: 33
• May: 35

PPC Leads

• February: 2
• March: 7
• April: 5 (temporary pause in ad activity)
• May: 15

Total Quotable Leads By Month

• February: 33
• March: 64
• April: 78
• May: 83

What Could 150% More Quotable Leads Do For YOUR Business?

In just 90 days, this exterior remodeler from East Michigan went from 33 to 83 quotable leads per month—a 150% increase in qualified, sales-ready opportunities. These aren’t lookie-loos or tire-kickers. They’re homeowners who are actively ready to buy. Most SEO companies stop at traffic and form fills. We track the stuff that actually matters: calls, bookings, and conversations your sales team can work with. And for this exterior remodeling company, we’re just getting started.

Want more quotable leads? Book your free website audit now.