Website & SEO for Contractors:

When

Free Live Webinar (no replay) | 60 Minutes | Tuesday, April 21 | 1 PM Eastern (12 Central, 11 Mountain, 10 Pacific)

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Most contractors have a website. Almost none of them have a website that actually makes them money.

You hired an agency. You paid the invoice. You waited. You got monthly reports showing "impressions" and "traffic."

But the phone didn't ring. And when you asked why, the agency said the same thing they always say: "SEO takes time."

The problem isn't patience. The problem is that most contractor websites are built wrong from the start. They are designed to look like digital brochures, not lead-generation machines.

When Level 10 Contractor audits contractor websites, the average score is 27 out of 100. Not because the sites look bad—but because they are missing the structural architecture that Google and AI search engines actually require to rank them. Every day your site sits there looking pretty but ranking nowhere, you are leaving money on the table for your competitors to scoop up.

In this live webinar, Rich Harshaw—founder of Level 10 Contractor and a 20+ year marketing strategist for the home services industry—will break down exactly why most contractor websites fail, and what it actually takes to turn your site into a permanent, compounding source of inbound leads.

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This session is for contractors and marketing leaders who:

• Have tried SEO, spent the money, and seen little to no return on investment
• Are currently paying a web or SEO company but have no idea if it's actually working
• Have a website that looks great but generates zero organic lead flow
• Want a predictable source of high-margin jobs that doesn't rely on buying shared leads or running expensive ads
• Suspect their current web agency is doing the bare minimum

This is not a web design tutorial. It's a reality check on your revenue.

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You’ll Learn:

• The Page vs. Website Myth: Why Google ranks pages—not websites—and why misunderstanding this is costing you jobs.
• The 75% Rule: What "Geo-Keyword Pairs" are and why they dictate the vast majority of who wins and loses in local search.
• The Size Problem: Why most contractor sites have 10–25 pages when dominating a market actually requires 500+.
• The Platitude Trap: What "Identity Content" is and why saying things like "Highest Quality" and "Best Service" is actively killing your conversion rate.
• The AI Shift: How AI search is changing the game—and the simple structural moves that will put you ahead of it.
• The Agency Test: How to evaluate whether your current web or SEO company actually knows what they're doing, or if they're just cashing your checks.

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Everyone who attends live will receive:

• The complete presentation slides
• The Website & SEO Reality Checklist (A self-audit tool to score your own site)
• Clear, actionable next steps to fix your lead flow (even if you never work with us)

Note: No replay will be available. If you want the playbook, you need to be in the room.

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About The Presenter

Rich Harshaw is the founder and CEO of Level 10 Contractor and has specialized in marketing for remodeling and home services companies since 2005. He has worked with hundreds of contractors across the U.S. and hosts the Level 10 Contractor Daily Podcast with over 2,000 episodes.