Cost Per Lead – SEO: $63, PPC: $152
$63 Organic Leads from SEO, $152 Leads from PPC
One of our Remodeling Client-Partners Just Had Their Best LEAD GEN Month EVER from SEO
- 56 quotable leads from organic SEO (search results)
- 26 quotable leads from Google Business Profile
- 12 quotable leads from Pay Per Click (PPC)
Based on what they are paying us to perform these services, the cost per lead is outstanding:
- SEO/Google Business Profile: $63.41 each
- Pay Per Click: $152.61 each
Remember, these are ONLY quotable leads, which means a call or form fill from your website where the person actually wants a quote on your products.
They’ve been with us for 2 years now, and their average number of quotable leads for the last 12 months has been 36.
What is making the difference?
We are the only SEO agency that stops creating new content for TWO MONTHS per year… and goes back to identify any problems and FIX them.
To see an entire description of what we did in this case, read this blog post. Short version: we optimized several pages that were underperforming so that they generate more leads!
For PPC:
This was their second month with us… the CPL in the first month was $281, but fell to $152 in month 2, which is pretty typical.
We are going to be increasing their ad spend by $2,000, and anticipate the CPL will settle in around $110 to $125.
So… is it working?
YES!!
We’re looking forward to helping you do the same!
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