Home Improvement Webinar Training That Educates, Engages & Empowers
Webinars
High-Impact Marketing, Sales, And Lead-Gen Sessions That Move The Needle… And Your Audience.
Rich Harshaw’s webinars are packed with practical, proven strategies your dealers and salespeople can use immediately. Each session—whether we’re talking marketing, lead-gen, or conversions—is high-energy and built to drive real results for home improvement pros.
Want something more up-close and personal? Learn about having Rich speak at your next live event.
Webinar Prices
Mix. Match. Build Your Own Series.
Want help choosing the right topics for your team? Contact us to build your perfect lineup.
| # Of Webinars | Price |
|---|---|
| 1 Webinar | $2,000 |
| 2 Webinars | $3,000 |
| 4 Webinars | $4,500 |
| 6 Webinars | $6,000 |
| 12 Webinars | $10,000 |
Webinar Topics
These contractor-specific webinar topics are designed to boost lead gen, increase conversions, and help your dealers market smarter.
Marketing Foundation Series
The Marketing Mindset
Learn how top contractors think. Build smart budgets, charge what you're worth, and demand excellence.
Identity: Stand Out Or Fade Away
Craft a clear, compelling identity that attracts the right prospects… even when you're not the cheapest.
Branding Vs. Direct Response
Balance long-term brand building with short-term lead gen wins.
Marketing Tech Stack Essentials
Build a smart system for tracking, follow-up, and growth… without overwhelming your team.
The Brand Ambassador Program
Turn happy customers into lead machines using reviews, referrals, and job photos.
Marketing Copywriting
Teach your team to write headlines, ads, and web copy that actually convert.
Marketing For Salespeople
Show your reps how to use marketing to close more deals and raise their average ticket.
Lead Generation Series
Google Organic (SEO)
Learn how SEO really works… and how to generate 100–300 free leads per month.
Google Paid Search
Stop wasting money. Structure campaigns and landing pages that actually pay off.
Radio, TV & OTT
Win with media by matching the right message to the right market.
Repeat & Referral Marketing
Turn customers into lifetime clients and referral engines.
Home Shows, Events & Canvassing
Get more from in-person lead gen—booth to appointment.
Print & Direct Mail
Write and design mailers that get noticed (and get results).
Social Media Paid Ads
Launch high-ROI campaigns on Facebook and Instagram… without getting burned.
Social Media Content Marketing
Post with purpose. Build trust with consistent, strategic content.
Making Lead Aggregators Work
Turn low-quality leads into profits with better scripting and follow-up.
Lead Conversion Engine Series
Speed To Lead, Scripts & Lead Handling
Respond faster, sound better, and set more appointments.
AI-Powered Follow-Up
Use automation to stay top-of-mind and revive cold leads.
Contractor Standards Guide
Close more confidently with a professional, trust-building pitch tool.
Rehash Programs
Turn yesterday’s “no” into today’s “yes” with a structured rehash system.
Financing As A Secret Weapon
Present financing as a tool to reduce friction and win more big-ticket jobs.
Watch Now
Watch This Sample Of A Contractor Training Webinar
Get a taste of Rich’s webinar marketing training for home improvement companies. Check out how Rich energizes a virtual room and breaks down lead-gen and marketing strategies.