The Radio “Experts” Weren’t Just Wrong. They Were Dangerously Wrong.
How I Write Radio Ads To Consistently Engage Listeners… And Infuriate Industry “Experts.” By Rich Harshaw Sometimes you just have to dig in your heels and make a stand. When you are 100% certain you’re right—and millions of dollars are at stake—it’s mandatory. A few years ago I found myself on a conference call hotly[...]
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