Marketing Archives - Level 10 Contractor

Cost Per Lead – SEO: $63, PPC: $152

By Rich Harshaw
Date: Mar 31, 2025
Comment: 0
Category: Lead Gen, Marketing

$63 Organic Leads from SEO, $152 Leads from PPC One of our Remodeling Client-Partners Just Had Their Best LEAD GEN Month EVER from SEO 56 quotable leads from organic SEO (search results) 26 quotable leads from Google Business Profile 12 quotable leads from Pay Per Click (PPC) Based on what they are paying us to[...]

By Rich Harshaw
Date: Mar 27, 2025
Comment: 0
Category: Lead Gen, Marketing

What Is A “Quotable” Lead, And Why Are We So Obsessed With Them? Quick Version: Quotable Leads are actual leads that originate from your website (from phone calls, forms, chat, or text) from Organic Search or other lead gen activities. They’re what’s left after you filter out the garbage of fake leads, current customer inquiries,[...]

By Rich Harshaw
Date: Mar 18, 2025
Comment: 0
Category: Marketing, Why Us

Why Level 10 Rarely Works With Companies Under $5M in Sales Sometimes smaller companies ($1M to $4M) get bummed out when we disqualify them from website and SEO services with Level 10. Don’t get me wrong. We love small businesses–and we do have a way we can *possibly* work with them (see below). But for[...]

SEO is not a dead art, its a winning practice

By Rich Harshaw
Date: Mar 17, 2025
Comment: 0
Category: Marketing, SEO

Only Fools (and Incompetents) Say SEO Is Dead There is a lie floating around in the SEO world that goes like this: “SEO is dead… because nobody scrolls far enough to see the organic results anyway. All the lead action comes from Google Guaranteed, PPC (Sponsored) and Google Business Profile (Map Section).” On the surface,[...]

By Rich Harshaw
Date: Jan 24, 2019
Comment: 0
Category: Marketing, Reputation

“To me, it’s mafia. To me it’s a racket. To me, it’s extortion. To you guys, it’s Yelp.” This quote comes from an Italian restaurant owner in an upcoming documentary called Billion Dollar Bully. The documentary is about Yelp’s shady business practices by manipulating and removing reviews for businesses that don’t advertise with them. Level[...]

By Rich Harshaw
Date: Jan 22, 2019
Comment: 0
Category: Marketing

From Overlooked Afterthought To One Of The Most Powerful Pages On A Home Improvement Website. The best argument against what I’m about to teach you is that nobody actually reads the “About Us” page. Shortsighted argument. The truth is, people actually do click to it… but since there is never anything of value, they quickly[...]

By Rich Harshaw
Date: Jan 16, 2019
Comment: 0
Category: Marketing

How I Write Radio Ads To Consistently Engage Listeners… And Infuriate Industry “Experts.” By Rich Harshaw Sometimes you just have to dig in your heels and make a stand. When you are 100% certain you’re right—and millions of dollars are at stake—it’s mandatory. A few years ago I found myself on a conference call hotly[...]

By Rich Harshaw
Date: Jan 16, 2019
Comment: 0
Category: Marketing

Your Business Will Grow And You Just Might Become Famous. Which Might Not Be As Fun As You Think. Thinking about starring in your own ads? It might mean a boost in business—but get ready to be recognized everywhere you go… including the toilet paper aisle at Costco. Kip Lee’s business was rolling along just[...]

By Rich Harshaw
Date: Jan 16, 2019
Comment: 0
Category: Marketing

The Most Staggering Marketing Statistic I’ve Ever Seen…. The most inspiring marketing campaign I’ve ever seen came out of nowhere… in the middle of nowhere. Keep reading because this idea can (and WILL!) produce results in any contractor’s marketing. This story dates back to 2005, although none of the critical facts have changed one iota since[...]

By Rich Harshaw
Date: Jan 16, 2019
Comment: 0
Category: Marketing

Would You Believe That It’s Love, Kindness, And Affection? “I’m going to have to start working Saturdays to pay for this.” That’s what the 40-year old, blonde-haired air conditioning technician said to over 150 people as he pointed to a picture of a beautiful blue Corvette—used, but in great shape—that was projected onto the giant[...]