Why You Need A Website Audit

Most websites massively underperform in terms of both findability and conversionability.

As a result, most sites are costing contractors tons of money… both in terms of lost search opportunities (people don’t find your site when they search) and lost conversions (they leave your site before becoming a lead).

Our Level 10 Website Audit will show you exactly where your site stands in both regards.

Our comprehensive audit assesses your website’s effectiveness in both key areas: findability and conversionability. For each, we’ll grade your site on a total of 13 criteria, and assign a number “grade” from 0 to 100. We then average those two scores for a FINAL SCORE, also on a scale of 0 to 100.

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Website Audit

Brace Yourself—It’s Probably Not
Going To Be Pretty

We should warn you: The average site we audit scores a 32 out of 100 (Level 3), with scores typically ranging from 3 to 55. In other words, almost every site is falling short—and most contractors don’t even realize it. They assume that as long as their site looks good—and if they paid a lot of money for it—it must be good.

Yes, our website audits can be brutal. But think of it this way—if your kid brought home a report card with a 35 in English and a 28 in Algebra, wouldn’t you want to know? And wouldn’t you take massive action to make it better?

The Level 10 Website Audit is your website’s report card.

Tire Kickers Not Welcome

Creating comprehensive website audits is difficult and time consuming—each audit requires 2 to 4 man-hours to complete (depending on the size/complexity of the site). So we respectfully ask that only serious contractors—those who are actively seeking to create a Level 10 business—submit an audit request.

The websites we build are fine-tuned to maximize both conversion and findability; they’re identity-based, with ultra-digable content written with power, precision, and passion. You can definitely find a company to build you a website for far less money, but you won’t find one anywhere—at any price—that will actually work to grow your business better.

That’s the Level 10 philosophy: Doing things right matters the most. Time, effort, and cost are important, of course—but secondary to doing it right. If you’re on board with that, follow the steps below to request your Level 10 Website Audit.

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Our Audits Are More
Thorough Than The IRS’s

Every Level 10 Website Audit takes hours to perform, so we can provide you with ALL the information you need to make a decision about your site. Here are the individual elements of the findability and conversionability sections of the audit…

Findability Audit

Technical SEO: This step involves checking site speed, website security (SSL certificate), URL structure, and navigation structure.

Local SEO: A findable website needs pages dedicated to your service areas. We see if your service-areas section includes unique content, details about your individual services, reviews from customers in specific locations, and more.

Keyword Ranking: We do a deep dive into your keyword rankings for both your physical location and your services areas.

Meta: This is an analysis of your meta titles and descriptions to see if they are A) present, B) optimized, and C) the proper length.

Content Optimization & Structure: Properly structured content uses H1-H4 headers in proper order, includes optimal keywords, has a strong call to action, contains optimized images, and much more.

Diggable Content: Since "time on page/site" is such an important metric to Google, your website should have a large quantity of interesting and relevant content that actual humans will want to read. The content’s placement on your site should also be easy to spot, even when people aren’t looking for it.

Off-Page Signals: Your business listing must be consistent across the web. We check your social media setup and optimization to see if your information is uniform among websites like Facebook, Google Business, and YouTube.

Negatives: We subtract points for things that can negatively impact your findability, including keyword stuffing, missing coda scheme, confusing website structure, and lack of mobile friendliness.

Conversionability Audit

Identity: We check to see if your website instantly and definitively communicates who you are with power, precision, and passion. Your Identity should be obvious on every single page.

Diggability: Your website should contain an abundance of Identity-supporting, highly engaging content in the form of blog posts, videos, case studies, and more. Diggable content should be placed on the site in a way that is findable from every page, and blog pages should position additional diggable content in an obvious, impossible-to-miss way.

Social Proof, Evidence & Reputation: Your website MUST have plenty of social proof, including easy-to-find customer reviews, customer references, project photos, and endorsements. Claims about product superiority should be supported with articles, infographics, and videos.

Engagement: This section determines how professional, attractive, and easy to navigate your website is. The better these elements, the longer your website visitors will stay engaged.

Negatives: We mark your website down for conversion-hindering elements like overuse of engagement tools, too much reliance on discounts/specials, slow loading times, keyword stuffing, and poor mobile friendliness.

Are You Ready To Discover How Your Website Stacks Up?

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