Weeding The Garden

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Cultivating SEO Leads Requires Relentless Auditing,
Monitoring & Maintenance Of 70+ Foundational Elements.

Or As We Like To Call It, “Weeding The Garden.”

Imagine your Search Engine Optimization (SEO) campaign as your own little garden on the World Wide Web.

Just like a garden, “weeds and pests” are constantly trying to creep in and destroy all the hard work you’ve put into SEO. So you must tend to your “SEO garden” constantly to reap and maintain a bountiful harvest (i.e., great search rankings).

In the case of SEO, this involves auditing and maintaining over 70 key foundational elements…. every single month… without fail… forever. Otherwise, “weeds” will spring up (errors, toxic backlinks, technical issues, etc.) and kill your rankings.

At Level 10, we handle the weeding-the-garden aspect of SEO for our clients.

Each month, we dive into your campaign and review all 70+ SEO elements to check for problems. When we find “weeds,” we pull them out. Wash, rinse, and repeat every 30 days.

The result? A clean SEO campaign that cultivates new customers and produces a high-yield of ripe organic leads.

The 70+ SEO “Nerd-Coding” Elements We Handle For You

The behind-the-scenes technical aspects of your SEO require a gargantuan amount of work and coding wizardry. Here’s a comprehensive list of everything we audit, perform, or fix (as necessary) every month.

1. Content Audit
2. User Experience Audit
3. Site Speed (Desktop)
4. Site Speed (Mobile)
5. AMP Pages with HTML Issues
6. AMP Pages with Style and Layout Issues
7. AMP Pages with Templating Issues
8. Site has a CMS (content management system, i.e. WordPress, HubSpot)
9. WordPress/CMS Updates
10. HTML5 Compatibility
11. Viewport Configurability
12. Robots.txt Check
13. W3C Compliancy
14. Meta Redirects
15. DNS and HTTP/WWW Resolve Issues
16. SSL Certificate (and HSTS Compliance Scan)
17. CDN (Content Delivery Network) Cloudflare
18. Mixed Content Detection
19. Viewport Configuration
20. Server Configuration
21. 4xx/5xx Errors
22. Redirect Errors
23. JavaScript/CSS Audit
24. Check For Uncompressed JS and CSS files

25. Fix Any Uncached JavaScript and CSS files
26. Review JavaScript and CSS Size Total
27. Review Number of JavaScript and CSS files
28. Look for Unminified JavaScript and CSS files
29. Canonical Link Scan
30. Crawl Errors
31. Page Compression Scan
32. Domain Authority
33. Orphaned Pages Scan
34. Orphaned Sitemap Scan
35. Schema Markup
36. Microformats Check
37. Microdata Check
38. Resource Definition Framework (RDF) Check
39. Flash Content Usage
40. Text-Within-Image Inspection
41. Backlink Audit
42. Integration with Google Services
43. Google Analytics Code
44. Issues with hreflang values
45. Hreflang conflicts within page source code
46. Issues with incorrect hreflang links
47. URL Optimization/Structure
48. Internal Link Audit
49. External Link Audit

50. Current Keyword Analysis
51. Company Presence on SERP (Search Engine Results Page)
52. New/Recommended Keyword Research
53. Content Optimization
54. Duplicate Content
55. Heading Optimization (H1/ H2/H3)
56. Metadata Optimization
57. Text to HTML Ratio
58. Broken Images
59. Image Optimization
60. Per-Page Link Scan
61. Business Citation Consistency
62. Manufacturer Links Audit
63. Social Site Presence Audit
64. Secure Page Check Up
65. No SNI support (multiple servers running on same certificate)
66. Redirect chains and loops
67. HSTS Support
68. High Document Interactive Time on Pages
69. Blocked by X-Robots-Tag
70. Disallowed External Resources
71. Missing ALT attributes
72. Security Protocols Audit