Only Fools (and Incompetents) Say SEO Is Dead

There is a lie floating around in the SEO world that goes like this:

“SEO is dead… because nobody scrolls far enough to see the organic results anyway. All the lead action comes from Google Guaranteed, PPC (Sponsored) and Google Business Profile (Map Section).”

On the surface, that makes sense. The other stuff is listed higher, so people see it first.

BUT. And this is a BIG BUT…

There is bigger credibility with the organic listings. And people (meaning, actual humans who are searching on Google) know it.

So yes, they will click on the GG, PPC, and Map listings. Those are all important. Obviously.

BUT.

In our experience, people WILL and DO scroll to the organic results, and in most cases, you will actually get more quotable leads from organic than any other category.

Here is a sample from some of our clients from a recent month—all leads are QUOTABLE.

Whoever says “SEO is Dead” is either ignorant… stupid… or trying to sell you something. Probably the latter.

Or maybe they’re trying to excuse their lack of results when it comes to organic.

Either way, they’re wrong.

Organic is not dead. It’s alive and well and thriving.

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